About Us

The Zen Bull is a full service web design and development company specialising in building great websites for any business or entrepreneur who is ready to take their online business to the next level. We have a focus on creating websites for people who are authentically, passionate about their business, service or product and if that is you, we welcome you!

We have put a strong focus on social media marketing as a way for any business to leverage these sites to build brand awareness and earn the trust and respect of their customers/clients and prospects.

Our services include:

• Website Design
• Content Management sSystem Managed or DIY
• Social Site Software and Management
• SEO / Search Engine Optimization Management
• Social Media Consulting and Services
• Logo and Brand Identity
• Rich media — streaming audio/video

Our Content Management System is second to none in the world and we know it can provide everything you need, we also create brochure websites, and sophisticated niches social networks for those of you who have always wanted their own social network.

A successful website development project starts with careful planning. We have developed a procedure to ensure that the project moves through its various stages smoothly.
Project Questionnaire

Before our first meeting, The Zen Bull requests that you complete our Project Questionnaire. Completing this Questionnaire helps us and you to get a better idea of the look, the scope and the objectives of your business’s site.

Understanding Your Business

Understanding your business and your brand is the critical first step. We work with you to clearly understand you, your business and  your current needs and long-term goals, as well as the competitive environment in which your business operates. We define how we will assess the success of the project. It is at this stage that we also outline the initial schedule and budget.

Developing a Technical Brief

It is very important that the technical aspects of your website are determined at the outset of the project. The Zen Bull ensures that we understand the technological requirements of your site. This involves determining:

• Content Management System (CMS): Do you want a CMS so that you can manage your content updates internally, or do you want TZB to do the ongoing website maintenance?
• Private site areas: Will you require a password-protected area for your website, such as a members only area?
• Forms: Will there be information-gathering or other types of forms on the site, and how will the data from the forms be handled?
• Blogs: Will you want a blog or multiple blogs on your website, and how will they look and function? How will users be administered?
• Threaded discussion forums: Will you want a discussion forum, either for internal use or for users of your products or services? How will this function and how will it be administered?
• Social Networking Site: Do you want your own social networking site will all the tools, plugins and wedgets enabled and optimized?
• E-commerce: Do you want the ability to take payments online via credit card payments, PayPal, Amazon, etc? How will this function?
• RSS feeds: Will you want users to be able to “subscribe” to your Web content via RSS?

Information Architecture & Site Map

Once the technical brief is developed, The Zen Bull works with you to identify all the content to be present at launch of the new website, and we work with you to determine how to most effectively present that information to the end-user. Once the information architecture is developed, we develop a site map — a schematic representation of the website’s structure, indicating directories and files.

WordPress Consulting — Maximize Your Blog’s Features & SEO

TZB can help you design or expand the features of your WordPress blog, as well as help you set it up so that you get maximum SEO benefits from the content you post there. We can work with you on an as-needed basis.

Facebook Consulting — Create a Dynamic & Extensive Business Presence

Increasingly, businesses are recognizing the importance of establishing a presence on Facebook. Now a community of more than 300 million, Facebook is a place where a business’s presence is mandatory. We can help you choose the applications that will enhance your business Fan Page, as well as create custom content that makes your Facebook page a full-featured Web presence.

Twitter & YouTube

TZB can help you strategize on the best approach to utilizing the micro-blogging platform Twitter. Used in the context of an overall social-media strategy, Twitter can be an effective platform for building brand awareness and goodwill, as well as keeping tabs on what is being said about your business and/or products and services. We can also design a unique Twitter page that reinforces your brand.

YouTube is another effective channel by which to build brand awareness and position your business as “thought leaders” in your field. We can work with you to develop a YouTube strategy, and we can design an attractive and compelling visual identity for your YouTube channel.

Our Collaborative Approach to Social Media Marketing

Contact TZB for a Free Consultation

We offer several packages for helping to manage your social media program, as well as hourly consulting.

TZB helps your company develop strategies of engagement and provides continuous support and tutelage in the ways of professional social interaction. We help you find the relevant conversations that already exist online and show you how to get involved. We understand the importance of staying human and keeping your brand authentic. Our philosophy is summed up in one word: authenticity!

Finding innovative ways to engage with your audience requires both brand management and monitoring, which TZB can offer on an as-needed basis — be it daily, weekly or monthly. You need to know what works and what doesn’t, so we provide thorough reporting to show both the metrics of engagement and ROI in terms of website traffic and funnels to conversions.

Engage socially…

How do you engage your customers?

Stop interrupting your audience with advertising and self-promotion. You should be listening. What does your audience want, need, think? How can you start a meaningful dialogue with them? Find a way to talk about those relevant issues and demonstrate the value of your brand by sharing your expertise with consumers for free. That’s right, just give it away.

Create a community…

Cultivate your brand’s following.

People go online every day to determine which brands to use, purchase and endorse. They listen to their friends, not advertisements. Your brand should be cultivating fans and breeding ambassadors because they will market for you. You can give your fans a place to share their thoughts and concerns: social networks. Inevitably, they will share praise as well. That’s advertising that you can’t buy.

Your audience is the future of your company.

You really must think of this as an investment, not a one-time campaign for getting large numbers of “fans,” “followers,” “friends” or “subscribers.” You want more than just statistics; you want to increase the level of quality interactions between your employees, your brand and your customers. By investing time in social media you are establishing a foundation, a community presence, that demonstrates your intention to serve, not just sell.

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