“Of all the endeavors we humans are now engaged in, perhaps the grandest of them all is the steady weaving together of our lives, minds, and artifacts into a global scale network. This great work has been going on for decades, but recently our ability to connect has accelerated. Two brand-new technological achievements–the silicon chip and the silicate glass fiber–have rammed together with incredible speed. Like nuclear particles crashing together in a cyclotron, the intersection of these two innovations has unleashed a never-before-seen force: the power of a pervasive net. As this grand net spreads, an animated swarm is reticulating the surface of the planet. We are clothing the globe with a network society.

The dynamic of our society, and particularly our new economy, will increasingly obey the logic of networks. Understanding how networks work will be the key to understanding how the economy works.” (New Rules for the New Economy – Kevin Kelly, 1998)

Using social media and the art of conversation underpins the new economy, it is the foundation for the networking that is so important to the 21st century. Gone are the days of the advertiser here is the time of the value based marketer, the individual and business that adds value long before their customers and clients have begun to buy.

This new economy entrepreneur ‘gets it’; that working in line with the way the universe itself works will create a cogent alignment with the reality of primal chaos, the matrix from which all reality emerges and when you are working in line with the universe magic happens.

“The atom is the icon of the 20th century. The atom whirls alone. It is the metaphor for individuality. But the atom is the past. The symbol for the next century is the net. The net has no center, no orbits, no certainty. It is an indefinite web of causes. The net is the archetype displayed to represent all circuits, all intelligence, all interdependence, all things economic, social, or ecological, all communications, all democracy, all families, all large systems, almost all that we find interesting and important. Whereas the atom represents clean simplicity, the net channels messy complexity.”

In other words the new 21st Century icon is the quantum wave, where all, and I mean everything begins. Before there is an atom, the symbol of matter in the universe there is the wave of probability this is a scientific fact and that wave is representative of the new economy. The quantum wave is probability rather than certainties and it is the true essence of our universe, that wave of chaos (meaning primal soup out of which all matter comes) it is the matrix where all things are possible and yet nothing is certain unless and until it is defined by thought, belief or in our case the crowd in our communities and tribes on the internet.

The internet has changed our lives forever and now social media has changed things even more, we are not in the information age any more we are in the information sharing age and this means networking – building communities and creating tribes. Where information is shared, conversed about and agreed upon we have our realities, our certainties and our matter. Out of the primal chaos of the everchanging conversation on the world wide web we begin to see memes (viral conversations) around which we form tribes and communities.

This is where Fractal Magic Marketing comes into it’s own and meets the world of the online wave, it is only by interacting with full understanding of the new economy and the way waves of possibility and probablity work that we will learn how to marketing in this new economy.

Do you understand the rules of the new economy?

“The three great currents of the network economy: vast globalization, steady dematerialization into knowledge, and deep, ubiquitous networking–these three tides are washing over all shores. Their encroachment is steady, and self-reinforcing. Their combined effect can be rendered simply: The net wins…”

Are you marketing within the rules of the new economy? Using the laws of the universe to create memes from your marketing messages? Some clues are within this text:

“Networks are nurtured by making it as easy as possible to participate. The more diverse the players in your network–competitors, customers, associations, and critics–the better. Becoming a member should be a breeze. You want to know who your customers are, but you don’t want to make it hard for them to get to you (IDs, yes; passwords, no). You want to make it easy for your competitors to join too (all their customers could potentially be yours as well). Be open to the power of network effects: Relationships are more powerful than technical quality.”

Fractal Magic Marketing is the only marketing system that takes advantage of the scientificly applied laws of the universe via quantum wave theory, direct from a former secondary science teacher who turned online marketer extra-ordinaire.

“Unlike viral marketing, which grows enormously and then dies quickly, fractal marketing goes forever, repeating itself at every scale imaginable.”

“One of the most interesting things to note about Fractal Magick MarketingTM is that it is all about infinite growth that is built on the value of the product, service or brand, not the amount of hype created around it.”

“Fractal Magick MarketingTM is all about being totally authentic, giving loads of value, giving back and building your brand on those rock solid values.”

“Marketers should now be thinking and acting differently as humanity once again finds it’s voice and the power to create or destroy businesses, perhaps even nations through the power of social media and world-wide conversations.” (quotes from the Fractal Magic Marketing course – Stay tuned for more about the launch of this amazing system in the next few weeks – coming soon to a computer near you).

Swarms need real-time communication. Living systems don’t have the luxury of waiting overnight to process an incoming signal. If they had to sleep on it, they could die in their sleep. With few exceptions, nature reacts in real time.”

Another quote from a site called ‘New Economy Entrepreneurs‘ outlines the understandings you will need to participate easily in the new economy:

“The following list of names personify the essence of a New Economy Entrepreneur:

* Warren Buffett
* Ariana Huffington
* Oprah
* The Guy Who Runs the Koi Fusion Food Cart in Portland, Oregon

Okay, okay. You were with me until the last name on the list, weren’t you?

What does a local food cart guy possibly have in common with those other Big Famous People?

Simple.

1. He is someone who invests his energies into adding value to the world through his business ventures that reflect what he is passionate about (an entrepreneur);

AND…

2. He embraces the power of technology to get Big Things Done (in his case, he uses Social Media sites like Facebook and Twitter to attract a loyal customer base who eventually creates a “buzz” about his business and grows his profits for him — the epitome of new economy tools).

In fact, Social Media has allowed this man to take his business from one cart to five, all in less than a year’s time! There is no other way he could have grown as quickly had it not been for the Internet. Of course, once the buzz about his scrumptious multi-cultural tacos was flying all over Facebook and Twitter feeds, the local news media picked up his story and ran a couple of human interest pieces on him and his business, only adding exponentially to his customer base because people saw him on TV.

Thus, a New Economy Entrepreneur is someone who engages in businesses* he or she owns that:

* reflect his or her passions
* add value to the world
* capitalize on the power of the Internet to multiply efforts, improve efficiency, and increase profits.

*Note emphasis on the plural of business — businesses. I point this out because it is critical to understanding what a New Economy Entrepreneur is. NEE are never one-dimensional. Having multiple streams of income is an essential component of the overall definition, just like chocolate chips are an essential part of chocolate chip cookies.”

The Zen Bull team have taken this to heart and are so excited to reveal our new sites which are to form a trio of sites along with The Zen Bull, to give an wholistic experience to those who are interested in learning more about being their authentic selves, revealing their own magnificence to the world and interacting with those who are on the same path.

Over the next week we are launching our new sites The Inward Road and The BuddhaField:

The Inward Road is a presenter site featuring 16 amazing spiritual, personal growth and wholistic natural health presenters on topics from authenticity, life strategies, health, homeopathy and more.. via video, articles, audios and workshops.

..and our sister site The BuddhaField is an interactive social site where you can be fully you and speak and interact with others on the same journey, form groups and interact with the presenters from The Inward Road.

The good news for you is that one membership will cover both sites basically the cost of 3 cups of coffer per month to have access to all this incredible material and interaction. We will also be introducing feature business pages where you can promote your wholistic and spiritual business to the select people who are members of these sites.

We know that people just like you who are on their own personal journey to add value to the world via their passion and are dedicated to pursuing their own authentic selves and passions will be eager to find out more, so please stay tuned for more information.

The Zen Bull

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