Do You Have a Plan?

Well do you?

By this I mean a plan for your business? a plan for your website? a plan for your marketing? for your social media?

Planning means you get to take in both the big picture and the smaller steps it takes to achieve those long term goals, it also allows you to track your success!

Creating a plan for a business means knowing where your going by creating your vision and mission statements, have you done yours? Your vision and mission statements don't have to be on display to anyone, however they servce as a reminder to you about why you are in business, and as a road map to where your business is going.

A website plan is so important, we so often have people who come to us with no plan at all, we love to know your branding colours, taglines and branding statements – you do have branding don't you? Your vision also helps us to create the design that reflects your vision and passion out into the world. Know what you like not necessarily what you want, as your website designer can often come up with something far more amazing than you could dream yourself. However some very important things you must know about your website and structure into your plans are what you want your website to do!

Your marketing plan can include all your marketing, your branding statements and colours, your taglines, your marketing statements and words to use when marketing and it can include your where's as well. Where are you going to market? Where can you get the most bang or BUZZ for your buck? This takes research.

Your social marketing plan can be included within your larger marketing plan, however it also need to have planning in and of itself. Which social sites and types of site you will use, why you are going to use those, how often and how much time you will spend. Will you have a social marketing manager? Will you do it yourself? Where you will get the training you need to use social media efficiently.

Planning must of course include targets, goals and accountability. How else will you know whether you are on course and whether you are being sucessfull?

Make some plan and put them down on paper, draw up a mindmap of how all these plan fit together and help make you successful, then put the mindmap and your vison and mision statements up where you can see them every day.

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