Five Reasons Why Therapists And Coaches Need a Website

Therapists and Coaches often avoid having a website, ususally because they feel theirs is a personalised business and often people in heart centered businesses do not want to seem too commercial. However with the right touch a website can bring you and your clients together in a way you have not encountered before. Somewhere out there people are looking for you.

Here are some of the reasons a carefully stuctured and marketed website can bring the world to your door:

1. Word of mouth can become Word of Mouse: As your happy clients refer others to you, having a website that expresses who you are, what you do and achieves just the right sense of your personality, ethics and values will bring you far more custom than a business card. Your prospective clients will know a lot more about what you do and how you do it before they come to you, thereby alleviating a lot of the tension that surrounds a first time visit.
2. Communication is Easier: A website can help make it quicker and easier for people to get in contact with you, and to communicate with people collectively rather than just on a 1 to 1 basis. Having a secure and professional email address will mean that any pertinent information can be sent and recieved before an appointment and communication about time off or holidays can be given at a moments notice. Newsletters, another great communication device can be sent out giving useful tips and advice to all your customers as well.
3. You will be Perceived as an Expert: Keeping a blog or newsletter up to date with useful tips and advice is perceived by clients and prospective clients as giving expert opinion, if they like what they read they will devour the rest of your information and will return for more. A great way to get new clients who may not hear of you any other way, this often gives prospects the feeling of already knowing you and therefore removes the reluctance some people feel to book an appointment with someone they do not know.
4. Replace Many Labor Intensive Tasks with Automation: Thanks to automation many tasks that normally take up your time can become so much easier. answering the phone, making bookings, advertising events, sending out news, answering queries re: prices, hours of business etc, perhaps even chasing payments. Event things like invoicing, contact list and purchases can be done online if you have a range of products or a book you have written or recommend often.
5. Google is the new Phone book: Many people now jump online looking for local businesses rather than use a phone book, and search engines like Google are the easiest option, if you have a website listed with them under the search terms of your business and your town, you will come up under a local search and be so much easier to find, your clients will even be given a map showing how to find you, and you won’t miss out on the many searchers that come via the internet.

Extra Bonus reason:

6. You can automagically create an online footprint every time you create a post!

The Zen Bull

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