The Bulls Roar

I hear a lot of people asking about growing their fan base on their Facebook Fan Page, and the answer is to create engagement through various means. The most important thing I can recommend is this:

If you are present and a presence on your fan page your fan base will grow just as quickly as your friends.

1. Make sure to Add Value to your fans by posting great content and information in the form of blogs posts – your own and other experts in your field – that’s right, do not be afraid to prove that you are secure in your role by promoting others. Answer questions your fans may have and try to always to so promptly. Join in conversations, comment on other fan pages and use the @ feature to credit other fan pages for their information if you are reposting.

   Other great ways to Add Value in the form of information is to bring your own blog feed into your Pages – Notes Tab, or you could choose to feed in selected Twitter updates via the RSS feed from your favorites to keep it updating. Then all you do is favorite your own blog updates, quotes and selceted retweets for them to instantly appear on your page.
   

2. Add a Static FBML or HTML App on it’s own tab on your Fan Page and configure it a little like a “Landing or Squeeze page” this is almost like having a Mini Website on your FB Fan Page and you can add in an Optin box and so much more.
3. Converse with your fans: ask them quesitons about their own businesses, their own challenges in your niche’s arena, give credit to others, give praise when it is due, quote others including other Facebookers. Find ways to create great conversation on your Page. Clue: conversation = engagement.
4. Post photo’s of you with friends, at seminars and your own place of business or workshops, at meetups and tweetups etc.. and tag the people you are seen with in those photo’s with a personal comment.
5. Promote your FB Fan Page on Twitter, your email signature, your online signature, your business card, and even on the bottom of your comments – when appropriate
6. Link your page to your Twitter account so that all your FB Fan Page comments automagically appear on your Twitter stream http://facebook.com/twitter Do this with your Friendfeed and any other social profiles you have.

   

7. Favourite other Pages on FB, this is easily done by clicking on this link and choosing which page to link it to.

   

8. Try out the Social Ads on FB: you can easily choose to target certain areas, age groups, sex, keywords and more and they’re easy to set up.