Jan 082010
- Image via CrunchBase
I hear a lot of people asking about growing their fan base on their Facebook Fan Page, and the answer is to create engagement through various means. The most important thing I can recommend is this:
If you are present and a presence on your fan page your fan base will grow just as quickly as your friends.
- Make sure to Add Value to your fans by posting great content and information in the form of blogs posts – your own and other experts in your field – that’s right, do not be afraid to prove that you are secure in your role by promoting others. Answer questions your fans may have and try to always to so promptly. Join in conversations, comment on other fan pages and use the @ feature to credit other fan pages for their information if you are reposting.
Other great ways to Add Value in the form of information is to bring your own blog feed into your Pages – Notes Tab, or you could choose to feed in selected Twitter updates via the RSS feed from your favorites to keep it updating. Then all you do is favorite your own blog updates, quotes and selceted retweets for them to instantly appear on your page.
- Add a Static FBML or HTML App on it’s own tab on your Fan Page and configure it a little like a “Landing or Squeeze page” this is almost like having a Mini Website on your FB Fan Page and you can add in an Optin box and so much more.
- Converse with your fans: ask them quesitons about their own businesses, their own challenges in your niche’s arena, give credit to others, give praise when it is due, quote others including other Facebookers. Find ways to create great conversation on your Page. Clue: conversation = engagement.
- Post photo’s of you with friends, at seminars and your own place of business or workshops, at meetups and tweetups etc.. and tag the people you are seen with in those photo’s with a personal comment.
- Promote your FB Fan Page on Twitter, your email signature, your online signature, your business card, and even on the bottom of your comments – when appropriate
- Link your page to your Twitter account so that all your FB Fan Page comments automagically appear on your Twitter stream http://facebook.com/twitter Do this with your Friendfeed and any other social profiles you have.
- Favourite other Pages on FB, this is easily done by clicking on this link and choosing which page to link it to.
- Try out the Social Ads on FB: you can easily choose to target certain areas, age groups, sex, keywords and more and they’re easy to set up.
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© 2010, AnnieInfinite. All rights reserved.
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AnnieInfinite
Hi, I am the Head Marketing Consultant for The Zen Bull, I am a social media maven, entrepreneurial visionary, partner in TZB and a member of the International Social Media Association. I love to help people grow their business and their potential and can be found on social media platforms under the name Annie Infinite - come say hello.
Hi Annie
A very timely post for me as I am just setting up a facebook fan page for my Wife’s artwork.
Great points about providing valuable content and interacting.
I will have to import my blog to mine as well!!!
Thanks again
Cheers Adam
Happy we could help Adam, we are just down the road from you so let us know if we can help with anything else.
annie:
when using facebook ads, is there a way to judge your return? is there an industry standard for how much a fan should cost based on facebook ads?
robin
Hi Robin – There are of course different thoughts and different ways of approaching this, and I can answer one of your questions right up front – no there is no real industry standard
Facebook is still developing this area and it is still “subject to change without notice” 
However if we look at what we do know: first do some split testing to see which headlines and images work best once you know that you can cut your spending a lot, and don’t forget to keep testing – the trends are fickle what worked this week will not necessarily work next.
Now there is also a Firefox plugin that can help you with your split testing and submission etc.. called FB Ads Manager, I personally have not invested in it, but I know people who have and who swear by it.
and here are a couple of other links for you:
http://www.roirevolution.com/blog/2010/02/facebook_advertising_success.html
http://www.slideshare.net/inkoluv/how-to-create-a-facebook-ad-that-works
let me know how you go
Great tips! Many marketers ignore almost all of these principles and just assume "If you build it they will come" which could not be farther away from the truth. Implementing these principles many will see their pages growing very quickly.
Laura@Guaranteed Facebook Fans