Do you have a Facebook Page?
You would be seeing your Facebook Page Stats in the left-hand column under your profile image and you would recently be receiving this information via email from Facebook, a new innovation – very handy and thank you Facebook! 
Do you know how to read these statistics? Or even more importantly how to make the most of them?
Let's take a look at a typical Page's stats as we look at my three week old Facebook Page Noosa BizBuzz and what the activity stats mean and what I can do about the information in them to create even better engagement and more 'Likeers' on my page.
- First of all let's take a look at the information about 'Monthly Active Users' the arrow is pointing downward even though the information is telling me that there are still 27 people actively commenting and liking my comments on this page – this information put together means that although I have 27commenters actively using the pageI had morelast week and so my average has come down a little. I could read this as meaning I need to do a little more to create conversation on my page, up the ante, find new information to comment and post about, create a competition or poll or other strategy designed to engage others in conversation.
- Next I have had 0 new 'Likers' this week, and 63 the week before, this means, I will need to put the word out more often about this page and what it can do, and the other way I could read this information too is that that I may have reached the limit of people who live in Noosa who have business pages on Facebook – so my new strategy might be to reach out to those people in Noosa who do not yet have a business page and let them know I can help them get it up and running and help create Buzz for their page through my BizBuzz pages.
- Wall posts and comments are down, this means my own posting and commenting is down this week, again this is tied to the first statistic and means that it is up to me to engage more frequently with my page and get things going again. This is going to happen from time to time as there are times in your business when you are more engaged 'out there' in the real world than online and as I had a couple of conferences to go to this week my own posts and comments were not as frequent – on my other page though Brisbane BizBuzz I had one of my Social Media Managers take over and the stats on that page where not only stable, but on the rise! A great incentive for using a Social Media Manager to boost your page engagement no matter how busy you are.
- Visits stats are a reflection of how many people come to take a look at your page, not necessarily those who are reading and commenting on the posts on their wall, just those who have come to look out of curiosity or to decide whether the page is worth their 'Liking' or those who want to visit to see what is happening because they are 'Likers'.
Now this information can really help you to market your business in so many different ways, you can use it to understand what it is you do to create the most activity, commentary and likers on your page by using a strategy once a week to see what happens to your page acitivity. Use only those strategies that create the most engagement. There a loads of options for different markets, using more visual posts like images and videos, using more polls and contests, posting more specials, quotes, questions.. the list goes on.
You could also decide on the best strategy for your page whether you can afford to fit it into your busy lifestyle or whether it would pay to pay for a Social Media Manager to take over the page for you.
Use it to find what you do that creates the most engagement and fine tune the most useful strategies to create maximum engagement and new likers on that page.
What are your favourite tactics, what works for you?
What one thing you have done created the most engagement with your Likers?
What one thing helped your page get more 'Likers"?
The Zen Bull
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© 2010, AnnieInfinite. All rights reserved.
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AnnieInfinite
Hi, I am the Head Marketing Consultant for The Zen Bull, I am a social media maven, entrepreneurial visionary, partner in TZB and a member of the International Social Media Association. I love to help people grow their business and their potential and can be found on social media platforms under the name Annie Infinite - come say hello.
