Ins and Outs of Facebook Pages

Ins

1. 1st of all BIG ANNOUNCEMENT! Now you can remove the creator of your page and this is big news because in the past if you allowed an employee or consultant to create a page for you they owned it for life! Now however you can remove them as admin and retain ownership of your branded page this also unlinks you from your branded page if that is something you want to do.
   Follow the steps below:
   While logged in go to the fan page you want to unlink from your personal profile.
   Click “edit page” under the profile image.
   If you (the creator) are the only admin, add a 2nd admin that you want to transfer the fan page to.
   Refresh your page if the 2nd admin doesn’t automatically show up.
   You will see a “remove admin” link under the creator’s name…simply click the link and the 2nd (or additional) admin will now have control over the fan page and you the creator will not have access to the Edit Page area.
   Refresh your page.
   You will be taken back to your Facebook home page since you no longer have access to the fan page you were editing.
   

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2. There is some debate about branded Fan (Like) Pages – whether to combine it with your personal account or not. One of the reasons it is a good idea to combine them both is one I have mentioned before – being indexed by Search Engines. You will get more SEO from a combined account than you will from an unlinked account! Also it is easier to ‘Ignore’ a friend request by asking the person to ‘Like’ your page instead and you will get referrals from real world and FB friends when they know what you are doing and what your skills are.

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3. Make sure you have the main information in your Info page ticked to allow it to show up under your profile image and make sure that the little box provided under your profile image includes your keywords as the search engines use both of these to index your page.

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4. Facebook Social Plugins for Pages are a great way to optimise your branded page and get the word out there about it via your other sites and profiles use them to full effect. They can be found at: http://developers.facebook.com/plugins or
   Go to your Page
   Click on Edit Page
   Copy the Profile ID onto a notebook page on your computer or just write them down – this is the numbers after the id= in the URL
   Scroll down until you see ‘Promote Page with a Like Box’
   Click on this link and follow the instructions
   Copy the code and paste into an HTML box on your on your Profile or any of your sites or blogs

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5. Set up a Welcome Page, this is becoming easier, we used to always use FBML or HTML apps for this but now there is a new app called… wait for it… Welcome Page! This app still uses html script, but it has the added functionality of tracking your Welcome page hits and is a might easier to use than the others. So give it a try.

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6. Tagging yourself or other users or pages with the @ symbol just like on Twitter, during your posts is another way to be seen, however there is a word of caution here, please use this function with discretion and finesse. Tagging means that the post will not only appear on your wall, but the personal wall of the person or page you have tagged and if done too often can be seen as spamming. I was one of the first people to realise that this function applied to pages as well as people and when I first began to use it I was beseiged with requests from other users and IT consultants for the secret to placing my posts on other pages walls, and there it is just tagging the page in my post.
   

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7. Use a small HTML box on your Wall Tab (200px wide) to feature upcoming events, launches or special announcements on your Page for maximum exposure.

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8. Add a ‘Web Profiles app which allows you to show your other points of contact including your site, blog and other social media profiles as badges on your Wall Tab.
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9. Favourite other pages on Facebook to your own FB Page this acts a little like backlinks on your site, now that being said don’t go overboard, but once you do this you can go to that page and leave a comment that your page has favourited their page – once! Hopefully they will take the hint and reciprocate, if they do not you might want to unfavourite them or if they have a lot of fans leave it in place as you may find it brings you more fans just by association.

Outs

1. The Facebook Privacy Debate: This debate is ongoing and will continue to be as FB administrators and creators try to keep ahead of the online game. My take on this is: if you want to keep your private stuff private – don’t put it on the web at all. Choose carefully and add just enough to show your humanity without allowing your profiles anywhere to become filled with your most private photos or information. The thing is whether it’s Facebook or not the web never deletes anything properly – “What’s on the net, stays on the net.” (Annie Infinite 2010) Try looking up someone you know has been on the internet for a long time, just Google their name and you will see things from 10, 12.. years ago, information they might rather not have you know, or embarrassing things etc..HINT: this is a great way to find out more about the kind of person you might be dealing with in business or personally.

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2. Now that any admin can remove any other admin on Branded FB Pages you need to be very careful who you allow to be an admin, you wouldn’t want to be removed from your own Fan Page!

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3. Since the latest changes to FB Pages included modifications to the Info Tab, (I have had a lot of clients and others asking what they can do, my first recommendation is to just fill up the areas you are given with as much information as possible, not just the information that is asked for. My second recommendation is to add either Extended Information app or the HTML app as a tab to brand your page with more information or a Welcome tab (see Ins) and See this post for more about using the HTML or FBML apps: http://www.thezenbull.com/blog/index.php/facebook-for-business-are-you-missing-out/>
4. While not strictly speaking an Out this is required reading, do read the FB Promotion Guidelines and make sure to stay within the boundaries. If you don’t you’re out! You can get your page reinstated, but why go to all that trouble when it is easier to do the right thing by everyone, including yourself.

and you just have to read this post by Wong Ching Ya: 31 Facebook Applications to Enhance Your Facebook Page

Older TZB posts mentioning Facebook Pages:

http://www.thezenbull.com/blog/index.php/what-facebooks-new-likes-and-interests-means-for-marketers/
http://www.thezenbull.com/blog/index.php/how-to-grow-your-facebook-fans/
http://www.thezenbull.com/blog/index.php/facebook-pages-goals-fans-and-engagement/

The Zen Bull

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