Most people have by now noticed that there is a shift happening on the internet, it can be seen in the New Media Marketing also known as Social Media Marketing, Conversational Marketing or Relationship Marketing, and now on the new websites that are making their appearance.
What is different about this new approach to internet marketing? The big difference is: it is about making real relationships with real people in a virtual world. Gone are the days of marketers telling us a business cannot wear its heart on its sleeve, that marketing is all about numbers and trends and has nothing to do with heart and soul and I say thank goodness!
The world has spoken with one voice, one loud and insistent voice and the world has said, “NO more interminably long scrolling AD pages! We want a feeling of being heard, a feeling of being able to trust again, we want heart, we want to see who you are and we want to know you – before we purchase a product or service from you. Please do not shout at us in mile high red print! and most of all we want to go back to the days of feeling as if we are being heard by you, back to the days when your customers and clients recommended you to us, back to the days when we actually knew you well enough to trust you and well enough that you knew our needs and responded to them with honest recommendations suited to those needs.”
We hear you, I know long before the ‘new’ trend of Social Marketing I was telling my mentor there was another way, that this hype marketing that was being taught as internet marketing was not for me – it just didn’t sit right with me at all. Now I am no longer a maverick on the outer, I am suddenly in fashion one of the original social marketers, who’d have thought?
I am not alone, having gravitated towards people in the industry just like me, I have found some lovely heart centered people and together we are creating a new company, devoted to helping people just like us to create websites and market those websites using heart, showing honesty and most of all by creating trusted relationships with our clients, customers and hopefully new friends.
If you knew you could come to a person and talk to them about your vision for your business and website who understood your need to appear and present yourself as exactly who you are, no hype. If you could say to these people please teach me how to contact those people I know will enrich my life by allowing my services or products to help them. Wouldn’t that make a difference?
Would you want to know more about a company that could host, manage and help you plan your website, your business and your marketing with an approach like that? Who could create your online face and market it in line with your business and passion, true to your vision and purpose?
Stay tuned – the doors are open and we will be continuing to evolve over the next year!
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© 2009, AnnieInfinite. All rights reserved.
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AnnieInfinite
Hi, I am the Head Marketing Consultant for The Zen Bull, I am a social media maven, entrepreneurial visionary, partner in TZB and a member of the International Social Media Association. I love to help people grow their business and their potential and can be found on social media platforms under the name Annie Infinite - come say hello.
