
- Image by Robert Scoble via Flickr
and just to be clear, I TOLD YOU SO!!
right here: Internet Lies Designed to Keep you Poor
Today Google rolled out new 'Instant Search" so far only in the US, but be aware it will be rolled out across the rest of the world in short order.
What does this mean for you? Well you won't have to think much any more, for one thing – Google are claiming they can do that for you. How? Something they are calling psychic search, or rather – based on all your previous searches – ever – all your future searches are now predicted. This means that what I said earlier this year, and in this post just last month has come true – no two computers will ever have the same search patterns.
This has changed SEO forever, think about it, if you can no longer predict the pattern of search on anyones computer, how will you be able to optimize for search engine ranking?
I am going to say that again:
IF YOU CAN NO LONGER PREDUCT THE PATTERN OF SEARCH ON ANYONES COMPUTER, HOW WILL YOU BE ABLE TO OPTIMIZE FOR SEARCH ENGINE RANKING?
Here's what other sites have to say about this new Instant (psychic) Search:
First Google themselves:
"Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type."
and
"Google VP of search products and user experience Marissa Mayer may have been speaking in jest when she described Google Instant by saying, "There's actually a psychic element to it." But Google can divine a user's intent from a few typed letters more reliably than fortune telling hucksters. Google's store of data has become so vast that mysticism is now the most convenient metaphor to understand search science.
"It's not quite psychic," conceded Othar Hansson, senior staff software engineer at Google. "But it is very clever." Information Week
and here at Fast company:
Google Instant transcends the physical speed of thinking, creeping eerily close to psychic territory. To put it another way, the feature doesn't search as you type–it searches before you type."It's not quite psychic, but it is very clever," explained Othar Hansson, Software Engineer in Search Quality at Google.
Here's what this means: no two people will see the same web. Once a single search would do the trick – and everyone saw the same results. That's what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors.
more on
and check out the videos on Huffington Post to tell you more.
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- Google Instant Will Save 350 Million Hours Of User Time Per Year (techcrunch.com)
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- Google Instant makes SEO Irrelevant? Who cares? (cloudave.com)
- How Google Instant Changes the SEO Landscape (seobook.com)
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What hope for us innocents out here who are just bumbling along with our SEO!!! thanks Google for uppong the ante yet again.. makes me just throw up my hands and wonder where is it all going.. or maybe I just should become that little more psychic myself and then …. LOL
I know what you mean Shazar, but going back to good clean code, optimising your site, adding great keywords and long-tails and then most important of all great content updated regularly will go a long way to helping your SEO – add in local search and social media and you’re doing the best you can do