This post is quite obviously going by the title a little bit of a wrist slap for all you people who think that old tired and ‘Black Hat’ SEO and marketing methods are going to miraculously put your tiny site on the “first page of Google” which seems to be some hackneyed ideal that every one is still searching for.
Facebook ‘Like’ Pages or Fan Pages as they used to be called are Facebooks answer to business profiles and they are created to represent a business, an identity or brand.
I personally asked Matt Cutts (yes he answered me!) on Twitter the other day if anyone could really, honestly promise you first page of Google for your keywords, his answer was an unequivacle, “No! no-one can. The newer algorithms are changed almost daily and semantic search is becoming more relevent by the minute.”
Image by Getty Images via @daylife There is a LOT of advice out there, some of it pure gold some of it ok and let’s face it – some of it pure drivel. I have numerous RSS subscriptions to the ones I know are good to great and I thought you might like me to [...]
The new Facebook redesign will take some people by surprise and others will be just plain ticked off – we know that’s true, but just like in times past when FB made changes you will all have to get used to it.
Your keywords need to be words used in ordinary (not industry) conversation about your niche, words the average person needed your service or product would use. One of the most invaluable tools to use is: ordinary people not associated with your niche, and that is where social media can be one of the most invaluable tools to use.
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