The Bulls Roar » Zen Bull http://www.thezenbull.com/blog More Meat, less potatoes! Wed, 01 Dec 2010 02:58:44 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 How to Create Your Own Page on Facebook http://www.thezenbull.com/blog/index.php/how-to-create-your-own-page-on-facebook/ http://www.thezenbull.com/blog/index.php/how-to-create-your-own-page-on-facebook/#comments Sun, 01 Aug 2010 01:51:54 +0000 AnnieInfinite http://www.thezenbull.com/blog/?p=431 Copyright © 2012 AnnieInfinite. Visit the original article at http://www.thezenbull.com/blog/index.php/how-to-create-your-own-page-on-facebook/.

I have recieved a few requests for an easy step-by-step guide to creating your page on Facebook, this is a very easy process although there are a few extra tips that can come in very handy when creating a page to help maximise your leverage, your conversations and your exposure that can make a real difference to the success of your page.

So here goes:

  1. First of all the easiest way to “Create your own page” is to go to another person’s page and scroll down to the bottom of the left hand side of the page and look for the link – as shown here
  2. You will be taken to a new page where you can fill in the form with the name and type of your reason for creating a page. Here you have some very important choices to make as the information you choose here is written in stone! So let’s go through your choices:
    * Choose your business typ -  either a Local Business or if it is a Product or Service or if it is time to brand you as well Public Figure. Here you can also decide if you are more of a community or group based around a certain subject or meetup.
    * Choose the name of your page – Here use your Business name, the name of your product or service or of course your own name if you are branding yourself.  EXPERT HINT: add two descriptors or keywords of your brand here so that people and search engines know what this page is about. This is expecially important if your business or product name is not clear about what it is. e.g. Our business “The Zen Bull” does not prolaim itself as a website and online marketing company so our descriptors on our FB Page name are “Website Creation and Marketing”.
    Once you have made these very important decisions click on ‘Create Official Page’ and Bingo! you have your very own page!

  3. The next page you will see is the very new ‘Getting Started’ page with lots for you to do: Here you will put in the profile image for your page EXPERT HINT: don’t waste this very important real estate – make sure you have a profile image that displays your business or product to maximum effect. See previous post here Ins and Outs of Facebook Pages for more information on enhancing your Page

  4. When filling out your Page information please make good use of all the spaces provided -if you cannot see a box that describes exactly what you need use anything available, as in the case of  a Local Business page there is a box provided for describing Transportation and Parking – instead use this to describe your business or product and what you do, and what you solve and your passion for your business.
  5. Once you have filled out as much as you want or need to on this list it is time to see your behind the scenes ‘Edit Page’ dashboard and set up your settings for maximum effect on your page.
  6. Go to ‘Edit Page’ underneath your profile image and click this will bring you to a long page with lots of settings on it. For beginners the main setting to change is the Wall Settings – click on it and this will open to a smaller area where you can change these settings your choices are “Only Posts by Page” or “All Posts” choose all posts for enabling the maximum conversations on your page. This is very important to go from being an advertising page to a conversational, relationship marketing page.Yes you may have to delete the occasional annoying post, this is far better than being an advertising page after all Facebook is a social platform.

  7. You may want to add more applications to your page as encouraged in my other posts on Facebook:
    Why Does My Business Need a Facebook Page?
    Facebook for Business Are You Missing Out?
    to do this scroll down to the bottom of your ‘Edit Page’ dashboard and click on ‘Add more’ – easy!
  8. Oh! and don’t forget to ‘Like’ your own page :) Be your own first ‘Liker’ this creates your very first FB ‘vote’ for your page and your stats will begin to go up immediately and with every ‘Liker’ and link.

    Another great post can be found here: How to create a facebook fan page

    The Zen Bull Websites and Marketing

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]]> http://www.thezenbull.com/blog/index.php/how-to-create-your-own-page-on-facebook/feed/ 7 23 Tips to Starting Out In Social Media http://www.thezenbull.com/blog/index.php/23-tips-to-starting-out-in-social-media/ http://www.thezenbull.com/blog/index.php/23-tips-to-starting-out-in-social-media/#comments Thu, 03 Dec 2009 01:57:54 +0000 AnnieInfinite http://www.thezenbull.com/blog/?p=28 Copyright © 2012 AnnieInfinite. Visit the original article at http://www.thezenbull.com/blog/index.php/23-tips-to-starting-out-in-social-media/.
My microblogging service interconnections
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So you have found your niche and you have built your site and now you’re ready to go out and get yourself known as an expert. You take a big deep breath and create several profile pages on social media sites and…..

How do you get started?

How do you get known?

How do you become trusted in your niche?

How do you become the expert, the authority?

These tips might help:

1. use Social Media well: don’t just submit links and leave participate, communicate and connect to build authority
2. network with others and even form a cross marketing group with others around your niche or your community
3. write guest posts on others blogs
4. leave quality comments on blogs and sites related to your niche (I said quality comments)
5. participate in blog carnivals or host one for yourself
6. offer great quality in your content which means researching and constantly keeping it fresh and relevant
7. offer RSS feeds
8. answer questions onsite and off
9. be a resource
10. create expert pages offering content around a certain topic
11. be interactive
12. speak on your readers level (don’t use jargon, and rule of thumb is 9th grade languaging online
13. check your spelling and grammar and most of all your information sources and research
14. be easy to contact and answer people who contact you
15. be well informed and stay on top of industry newsworthy
16. highlight your expertise
17. act and speak confidently
18. recognise other authorities and give credit where it is due
19. keep up to date with what others are doing
20. use a blog to create authoritative content
21. use an RSS reader to keep up to date
22. create relationships through social media sites and JV with others
23. use video and live streaming TV to build your status

The Zen Bull – bringing the world to your door

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]]> http://www.thezenbull.com/blog/index.php/23-tips-to-starting-out-in-social-media/feed/ 1 Reflections on Authenticity for your Business, Site and Marketing http://www.thezenbull.com/blog/index.php/reflections-on-authenticity-for-your-business-site-and-marketing/ http://www.thezenbull.com/blog/index.php/reflections-on-authenticity-for-your-business-site-and-marketing/#comments Tue, 01 Dec 2009 04:31:41 +0000 AnnieInfinite http://www.thezenbull.com/blog/?p=18 Copyright © 2012 AnnieInfinite. Visit the original article at http://www.thezenbull.com/blog/index.php/reflections-on-authenticity-for-your-business-site-and-marketing/.
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I see the words authentic and authenticity bandied around a lot these days, it seems that being heart centered and authentic are the new catch phrases of marketing as they world demands more trustworthiness and more truth from its marketers online and off. However, is everyone who is using the terminology really being authentic or even truthful?

Sorry to say, no. But I really believe you already knew that, didn’t you?

Authenticity and heart centeredness is all about being self aware, it is knowing where you stand and then “standing in the truth of who you are and speaking from the heart.” I have been asked if it is possible to do that and still market your business. My answer, “Yes! Yes! and Yes!” If you are not, then what are you marketing? If you are marketing dreams and not fulfilling them I must ask you, where are your ethics?

Authenticity demands ethics, morality and truth on every level and if this is not how your are marketing, if you are using hype and scams to market, I also must ask are you passionate about your business, product or service. When you are passionate about your business, when you know that you have something of value to offer you will never need to sell it, or advertise is in inauthentic ways!

That is why we at The Zen Bull prefer to work with people who love what they do, are passionate about what they are offering to the world, because that passion – their own authenticity will shine through everything we and they do to market their product. They and we know that they have something valuable enough to recommend highly, something of value to others that will sell itself with a few honest and authentic recommendations.

During our interviews with our clients we ask a question of them. “What would you like others to know about you and your business?” The answers to this seemingly simple question are varied, however what we are looking for is for the passion to show in the words used about the clients product or service, if they are not there the next question is, “So why are you in this business?”

Is it just a good idea? Is it something another person has made money doing? Is it a so-called entrepreneurial venture? I have to let you in on a secret – if it is not an entrepreneurial ADventure there is more than likely not enough passion to sustain it going forward through the first 12 to 18 months.

Being authentic means you have not only sold yourself on the vision and mission of your business you can sell us on it too and then that passion, that authentic vision and mission permeates your marketing and your market without even trying. You don’t have to sell a thing, that authenticity shines through with such brightness that the whole world sees your business in a spotlight and is instantly attracted to your vision and mission because they can see ‘what’s in it for them.’ You have answered some question they have – you have the answer to their need, it is clear to see and being authentic is how you attract the right people to you.

Every marketing quest is about finding qualified purchasers, authenticity (real authenticity) shines from you, your business, your website and your marketing because it is congruent with your vision and mission – your purpose and with you. Qualified purchasers are found through that path and they are the ones who will take that authenticity out into the world for you as word of mouth (the holy grail of marketing) in their testimonials – they got exactly what they purchased and more from you. In other words they bought your dream, and your authenticity is what sold them on it – and if you think you can fake that, I cannot help you.

Please, be truly authentic about your business, market with integrity in truthful and congruent ways and word of you will spread far and wide, and marketing will become the smallest part of your business budget.

TheZenBull.com

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]]> http://www.thezenbull.com/blog/index.php/reflections-on-authenticity-for-your-business-site-and-marketing/feed/ 0 My Favourite Twitter Tools http://www.thezenbull.com/blog/index.php/my-favourite-twitter-tools/ http://www.thezenbull.com/blog/index.php/my-favourite-twitter-tools/#comments Tue, 01 Dec 2009 04:29:06 +0000 AnnieInfinite http://www.thezenbull.com/blog/?p=16 Copyright © 2012 AnnieInfinite. Visit the original article at http://www.thezenbull.com/blog/index.php/my-favourite-twitter-tools/.

Twitter is… well a revolution and to use Twitter effectively – like a pro – a few extra tools are needed to make your Twitter experience easier, more like marketing (because it is trackable), searchable, quicker and simple. These are a few of my favourite Twitter tools and why:

  • Seesmic – if you don’t know about Seesmic you are missing out on one of the easiest ways to stay on Twitter even while you are working. Seesmic is a desktop application that sits on your computer updating the latest Tweets from your friends, so your Twittering can continue even while you work. Just click back and forth, add a tweet when you feel the urge and keep up with your friends the easiest way I know. Now with integrated Twitter Lists.
  • SocialOomph – Now this little baby will make your day, do you want to tweet 24 hours a day to make sure you let the whole world know you are there? Well you might get a little tired without a tool like TweetLater – it allows you to schedule your tweets, it even saves favourite tweets so you don’t have to type them again – just click on a saved tweet and hit send! TweetLater can do so much more, like follow people who follow you, unfollow those who unfollow you, or allow you to ‘vet’ your new followers before following, basically it allows you to automate a lot of the time consuming stuff you find yourself doing with Twitter freeing up your time for more important things – like tweeting. This is one you can’t do without! ** Today they announced that you can now do it all with Facebook too!
  • Twhirl – now this desktop application is a little like TweetDeck except it allows you to Tweet from more than one Twitter profile at a time, much smaller than TweetDeck but still very useful for those who have more than one account. I use it when I am Twittering for clients accounts.
  • Twitter Search – invaluable if you are looking for people using your keywords on Twitter, or for people tweeting on a particular topic.
  • Twitpic – Easy photo and image sharing on Twitter, upload your pic and tweet it right into your Twitter stream for all to see.
  • Tweetizen – easy groups for twitterers, that says it all – a place where you can create or join groups around your favourite topic.
  • The Twitterhood – great little Twitter directory begun by my friend @linnetwoods a lovely lady who lives on a boat currently moared in Spain, she runs the regular Twitterquiz and has created this directory for Twitterers. If you think it is not worthwhile, please not this lady has over 20,000 followers! (To get into the Directory just DM her and ask for some ’space’ on the Twitterhood.)
  • Twellow – great directory for Twitter – a must for any business! List yourself under your keywords (up to 10) for all the world to see, Great SEO by the way.
  • TwitterCounter – Need stats, TwitterCounter is where you will want to be, As it says it is the Ultimate Twitter Stats counter. Just pop in your Twitter username and you get numbers, graphs and more (hint: try putting in someone elses username to see if they are worth following.
  • Klout.com Another really good Tracker for your clout on Twitter, yells you whether you are an influencer, what your score is and how many people are likely to ‘listen’ to your recommendations.
  • ePenis – now this one is just to make you laugh – more stats -  essentially it measures your influence on Twitter, just type in your username to see your penis grow (Guys love this one – I wonder why???)

The Zen Bull – Bringing the world to your door!

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]]> http://www.thezenbull.com/blog/index.php/my-favourite-twitter-tools/feed/ 4 Generating BUZZ with Video http://www.thezenbull.com/blog/index.php/generating-buzz-with-video/ http://www.thezenbull.com/blog/index.php/generating-buzz-with-video/#comments Tue, 01 Dec 2009 04:17:43 +0000 AnnieInfinite http://www.thezenbull.com/blog/?p=12 Copyright © 2012 AnnieInfinite. Visit the original article at http://www.thezenbull.com/blog/index.php/generating-buzz-with-video/.

As everyone who has ever read anything about the future of the internet knows, video is now an essential component of any website. Whether you are a Home Tinting specialist in a local area or a site offering online coaching and live TV podcasts. What I would like to ask you today is: Have you thought about the impact or impression you would like your video to make?

It’s easy enough to create a video yourself and pop it into the home page of your site, just a nice little ‘Hello World’ a welcome to my site and this is who we are. However one of the easiest ways to get traffic is by putting your vids onto YouTube and here is the big question is your little ‘Hello World’ likely to bring visitors to your site from there?

I think it’s time even small business took a leaf out of the big business handbook, just take a look at the Ads created for the Super Bowl, they make the news each year they are so creative. The moment they are put onto YouTube and other video hosting sites they go viral and get literally millions of views, now what would you pay for that kind of buzz created around your business?

Watch this ad and then read the number of views it has recieved in just a couple of months Imagine what this kind of imagination and exposure could to for your business:

This particular video recieved 584,159 views so far and this is not the only person who has this ad on their channel so page views of this one ad reach into the millions! Just a little imagination, a little thinking outside the square, so if you are thinking video for your site, imagine the possibilities that could open up for you and your business with just a little creative licence.

Let us help you create a video that is worthy of going viral on YouTube…

The Zen Bull – Bringing the World to YOUR Door.

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