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The Zen Bull Team - Services - Website Management
Onsite SEO and Site Management:
Your business is in your hands and that's the best place for it because you know what you're doing - At least we hope so! Why not leave the business of websites in our hands; freeing up your time for more important things, leaving all the time consuming and confusing elements of keeping your website ticking over, looking great and branding your business online in the hands of the people who know what they are doing?
You can leave the website maintenance and SEO to us: Whether it's a bio or About Us update, removal or addition of content, an HTML email prepared for you and/or sent out, a banner or other website graphic designed - you name it - we can handle it easily, accurately and quickly for you. all update requests are carefully proofread and reviewed to ensure not only that they are accurate and error free, we also ensure that they integrate will with any SEO efforts you may have going and fit into the structure of your site.
Our Search Engine Optimisation Packages offer a quality of workmanship that is up to date with the latest Google advice and algorithms, at times hearing it straight from the horses mouth, Matt Cutts himself as we establish traffic flow and ranking for your site. We take into account page load times, keywords and phrases including 'long tail', meta descriptions, semantic search, local search, backlinking strategies (inlcuding social media), sitemaps, xml sitemaps, and on and offsite SEO techniques.
Our Website Management Services are *$60 per hour excepting our Copywriting Services which are billed at *$90 per hour
We are available during normal business hours for phone calls and emails to discuss any questions you may have.
Website Management includes:
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Product Uploads - this can be a time consuming and confusing task for many, images have to be the right size for SEO, have copywritten descriptions for maximum effect, includes tags and metadescriptions, why not allow us to do all the hard work and get it right first time?
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Page Management - including change of copy, creation of new pages, formatting, emails including newsletters, design of headers, and other needed images, creation of email tempates etc..
Copywriting:
Copywriting is so important you did you know you have about 3 1/2 seconds to make an impact on the average web surfer?
Your headlines and copy must grab their attention and engage them to stay a while onsite. Even after you have grabbed the attention of your audience the average reader scans the pages, you will need subheadings, lists and important phrases to keep the attention of your audience.
Web copy must also be formatted in such a way that as the search engine spiders crawl it they find relevancy to your keywords and to your offsite blurbs on the directories, articles, blogs and social media profiles that link back to that page. Writing for the web is an art, it does not fit into any 'normal' writing category it is not journalistic, novel writing (although I have seen a few sites and pages that could certainly qualify :), poetry, or uni assignment styles - the web has a casual, conversational and informative style all of its' own and there are certain 'rules' to follow. Rules such as keeping it conversational, not writing above a year 9 level, writing in short bytes, use of lists and bulletpoints to make it easy to read...
We can write your copy for you, making sure to use just the right amount of keywords on each page to ensure great SEO for each page. Our copywriting services are billed at $90 per hour - equalling about $150 per page for about 300 to 500 words.
Onsite SEO includes:
Onsite SEO is very important including making sure that all your pages are optimised with tags, content, properly optimised images, making sure the code on your site is clearly understood by the search engine spiders, making sure your content is unique, keyword weighting, page weighting, inbound and outbound link weighting, bounce rate, search requests, site and page activity etc..
Staying on top of all this can be time consuming and confusing for the average site owner so we provide solutions for your SEO management with the following list of services:
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Preliminary Status Report - The report provides a starting point or benchmark for your website and includes, where your site is now, the keywords we have identified as important, relevency (semantic search is making this a priority).
Keyword Research and Implementation - regular research and updates into the best words, phrases and longtails (the 'money' phrases) to use for your site, this needs to be kept current with search engine trends.
Structural SEO - this includes the recommendations about onsite tecniques to reduce load times for your site, meta descriptions and metatags, tags and descriptions for your images, sitemaps, xml sitemaps, spider language txt files and other structural components that make it easy for your site to be 'found' and indexed by the search engines.
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Offsite SEO Includes:
Did you know about 50% of your SEO is about creating original content, that is optimised for search engines and the creation of regular fresh content? It is also about building backlinks to your site creating relevency offsite to your content onsite through offsite listings like directories and other sites, and fast becoming more and more important every day due to Semantic search algorithms about 50% of your SEO needs to be generated by great Social Media strategies. We advise you do this through several offsite strategies that include:
Building backlinks to your site is becoming easier and easier with new directories, niched pages and local search trends, we ensure not only that there is an appropriate number of backlinks to your site, we also ensure that the sites from which they come are higher ranking than yours (Did you know that paying for links can mean your site goes down in ranking instead of up if the links are of poor quality?).
The quality, relevency and trustworthiness of the site linking to you and the all important 'deep linking' practices influences how well a Search Engine will rank your site and its pages. We also ensure your on and off site cross links use anchor text instead of useless words like "more info" - search engines dislike this intensely!
We can help you create and manage updates on the following offsite SEO priorities:
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Directory Submission and Updating: Using modern directories even allow you to go back again and again to update your pages with new information, add product links and images, add local maps, add specials and vouchers and so much backlink juice can be gained from keeping these newer directories filled with new and updated information and images etc.. and we know the best of them.
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Offsite Albums: Creation of offsite albums for your images to create higher ranking and relevancy to the images you are using onsite, this bery important part of SEO is often overlooked by many of the SEO firms who are still using 'old hat' SEO techniques.
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Article Marketing and Content Aggregation is one of the oldest and still one of the best ways to create great offsite content that leads back to your site, taking advantage of the high ranking of these content aggregation sites and syndication of your offsite content.
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Link building is an ongoing committment and strategy for all websites and includes social media links, quality backlinks from high ranking directories and interactive directories, etc..
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Social Media syndication and conversation this is an ongoing commitment that needs to be taken seriously as the social web is creating more relevency than any other method of online marketing ever has before it.
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Social Media Management:
For more information about our Social Media Marketing Management Services please click here LINK
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DIY HINTS:
Ways you can do this for yourself is by asking your local and international business associates, suppliers and friends to link to your website from their sites or social network and bookmarking profiles. Make it so easy for them to say yes, by giving them the link, logo and text you want them to use:
- Make sure your phone listings also include your website link
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List your business website with Google Local Search, add a map, links and description
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Write articles, press releases, list with directories in your niche and local directories
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Get a blog!
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Link your internal pages to each other in using relevency
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* Note: due to our international presence and service provision, published prices do not include Australian Goods & Services Tax. If services are provided within Australia 10% GST will be added at time of invoice.
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