Here at TZB we mean that we are all about aligning your business, your website and your message with who you are. It's about making real relationships in a virtual world. Going back to an older and gentler way of marketing your business, your passion, by showing authenticity in everything you do and in doing that, earning the trust of your clients and customers in a way no mile long, red typed webpage can.

The way of the future is clear, the virtual world has spoken with one voice, "No more interminably long scrolling Ad pages! We want a feeling of being heard, a feeling of being able to trust again, we want heart, we want to see who you are and we want to know you - before we purchase a product or service from you. Please do not shout at us in mile high red print! and most of all we want to go back to the days of feeling as if we are being heard by you, back to the days when your customers and clients recommended you to us, back to the days when we actually knew you well enough to trust you and well enough that you knew our needs and responded to them with honest recommendations suited to those needs.”

We hear you, here at TZB and together we are creating a new company, devoted to helping people just like us to create websites and market those websites using heart, showing honesty by aligning our businesses, websites and ourselves with our vision, and most of all by creating trusted relationships with our clients, customers and hopefully new friends. If you knew you could come to a person and talk to them about your vision for your business and website who understood your need to appear and present yourself as exactly who you are, no hype. If you could say to these people please teach me how to contact those people I know will enrich my life by allowing my services or products to help them. Wouldn’t that make a difference?

Would you want to know more about a company that could host, manage and help you plan your website, your business and your marketing with an approach like that?

Word of mouth marketing has always been the focus of all other marketing, all TV, radio and internet ads, all billboards, leaflets and websites are aimed at getting the word to spread from one person to another. We have taken that strategy and turned it into 'word of mouse', we will teach you to market your website in such way that you harness the seemingly omnipotent power of the internet to create an audience of qualified browsers to your site, and we're talking millions! Imagine that!

A good website can open doors to your business, great marketing can open even more. Doors open when someone wants to open it and step over the threshold and into your business either in the real world or virtually and your website is your virtual place of business. How do we get people to open those doors and step in? The main door-openers are: The words you write: are they real, are they authentic, do they express your passion for your business, do they create connection with the right content? All of these points are critical.   The design of your website: is it fresh, appealing, does everything work, can you create a compelling message with video, or real time TV casts, do the images you have chosen get your message across and match your intent? The strategy: perfect content and perfect design will still not open that door unless you have put thought into your strategy. Have you made sure there is a simple 'call to action' on your home page? Is your site just a brochure or does it open your clients eyes to a larger picture? Once you have these things in place you will need to prepare for the rush, take the door off its hinges and move the furniture aside. When you create connection via your content, design and strategy you are sending out an invitation to a party at your site. There will be no need to chase down customers they will come to you, through word of mouse and word of mouth, that connection will happen because your heart centered, authenticity  will be shining through everything you do online.

What are the roles of your site?

• an introduction to you and your business (we never take you out of the equation)
• a testimonial for you and your business
• a way to create connection with those people in the world looking for what you offer; via email, newsletters, video and content
• a way for your clients and customers to connect with you; via sales, email, phone or video etc..
• a virtual shopping mall where customers can browse and purchase your product or service (so your online shop needs to look the part)

Some very important features of an interactive site that creates connection are:

• Video: now becoming one of the most important ways to connect with customers and clients
• Real-time TV: fast becoming the wave of the future as you can answer questions via the TV in real time (imagine an online talk back show)
• Auto-responders: Can you imagine the power of a small thankyou email going out after ever product purchase? What about the ability to give something away 24 hours day without having to vet the emails and send it yourself? The power of an auto-rssponder to create ongoing connection with your clients or customers cannot be overstated.
• Newsletters: Once you have create a list of customers/clients you have a ready made audience for your latest news, information and specials sent directly into their inbox.
• Membership and Affiliate ability: Here is where your clients become your best advocates as they recieve extra benefits from becoming members of your site and then as an affiliate they are able to spread the word to the world about your business and website.

Software that makes all of this easy by having each and every one of these elements integrated into it, and people who are here to allow you and your business to shine, what more could you want?